Facebook advertising is being used in every corner of the globe. Whether it's brand awareness, lead generation, social messaging or straight sales conversion, it can be a truly effective and inexpensive tool. In this class, you'll learn how to create Facebook Advertising campaigns including bidding and budget, audience targeting, location and designing your advert, from single images to video. We'll explore how to measure, optimise and build audiences, discuss how to run your ads across multiple platforms, and cover how you measure results using Facebook Advertising metrics and insights.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.