Facebook advertising is being used in every corner of the globe. Whether it's brand awareness, lead generation, social messaging or straight sales conversion, it can be a truly effective and inexpensive tool. In this class, you'll learn how to create Facebook Advertising campaigns including bidding and budget, audience targeting, location and designing your advert, from single images to video. We'll explore how to measure, optimise and build audiences, discuss how to run your ads across multiple platforms, and cover how you measure results using Facebook Advertising metrics and insights.

Facebook for Advertising

Course Description

In this practical, demonstration-style course, you’ll learn how to build and manage paid Facebook advertising campaigns from scratch. The instructor will guide you through every step of the process, showing you how to set up campaigns, define target audiences, design creative ads, and optimise for better performance. You will watch a real-time demonstration of campaign creation in Facebook Ads Manager, providing you with a clear understanding of how to implement best practices.

You will gain valuable insights into Facebook’s powerful ad platform, including the ability to create campaigns for different objectives, such as brand awareness, lead generation, and sales conversions. You’ll also learn how to effectively utilise targeting options, craft compelling ad creatives, and manage budgets to ensure cost-effective advertising. Additionally, the course covers how to monitor and adjust campaigns using Facebook's performance metrics to achieve optimal results.

By the end of the course, you will be equipped with the skills and knowledge to confidently create, manage, and optimise paid Facebook Ad campaigns. Whether you’re new to Facebook advertising or simply want to improve your current campaigns, this course will provide the practical, hands-on experience you need to succeed.

Course Structure

During the course we will work through the following topics:

• Introduction to Facebook Ads Manager and campaign structure
• Understanding campaigns, ad sets and ads
• Setting up a Facebook Ads campaign from scratch
• Choosing the right campaign objective
• Defining and refining target audiences
• Setting budgets
• Tips and tricks for creating high performing ads
• Understanding ad placements and where ads will be shown
• How to use A/B testing
• Understanding key Facebook Ads metrics
• Monitoring campaign performance and analysing insights
• Billing and invoicing

There will be ample opportunities for questions. 

Course Learning Outcomes

By the end of this course, students will be able to:

• Understand how to navigate Facebook Ads Manager and set up campaigns
• Define and refine target audiences using Facebook’s audience targeting tools
• Create different types of ads (image, video, carousel).
• Master cross-platform ad placement on Facebook, Instagram, Messenger, and Audience Network
• Measure campaign success using Facebook’s metrics and insights

Student Feedback

“Very knowledgeable, could have spent much more time with her.”

“Excellent – moved my knowledge on enormously.”

“Well structured. Well delivered. Very personable and professional.”

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.