WEA: Adult Learning
DEVELOPING A DIGITAL MARKETING PLAN
Business
Marketing

The rise of social media has significantly changed the marketing environment. During this interactive workshop you will learn how to define your digital marketing strategy, develop a structured plan to put into action and measure its ongoing effectiveness. Includes discussion of tools such as LinkedIn, Facebook and Pinterest but please note that this is not a computer course. Statement of Attendance issued.

Available Session Times - select from the following sessions:


Fees available for this course:(Which Fee?)
Standard: A$196.00
Discount: A$177.00
Concession: A$172.00

Select the number of places and click 'Enrol':

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.

This course is available as a WEA Flexi course.

When you enrol in a WEA Flexi course, you have the option of attending each session in person or online via Zoom. You do not need to nominate a preference when you enrol, you can simply attend each session in person or online as it suits you.

Zoom is a popular video conferencing software solution which can be used as a virtual classroom. For an optimal online learning experience, when attending classes via Zoom we recommend you install Zoom Workplace on a desktop or laptop computer with built-in webcam and use a headset with microphone. Alternatively, there is a Zoom Workplace app available so you can participate using a tablet or smartphone, however you may not be able to experience all aspects of the online learning environment when participating this way.

When you enrol in a WEA Flexi course, you will receive an email with a Zoom meeting link at least two days before the course starts. If you don’t see the email in your inbox, please check your spam folder or junk mail. If you have not received the email with the Zoom meeting details, please contact us and we will provide the details you need to join the session online.

To join the course session via Zoom, simply click on the Join the Meeting link in the email or click on Join Meeting in the Zoom app and insert the Meeting ID, your name and Passcode in the boxes provided.

Please note: WEA can only provide limited technical support (such as re-sending the meeting details), as students should know how to use Zoom on their computer or device if choosing to attend this way.