Benjamin Franklin famously said "If you fail to plan, you are planning to fail". A comprehensive business plan and effective execution of the plan are two factors which can greatly increase your chances of succeeding in your new business venture. This is an interactive presentation. Students will be provided with a workbook in which to develop a business plan and prepare to put it into action. Statement of Attendance provided for this course.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.